@greengirltravels is a travel account that focuses on sustainable tourism. In February 2021, Chelsea launched Climate Census UK, a grassroots campaign group that was formed in response to the difficulties in protesting during the Coronavirus pandemic and the opportunity presented by the Census to hold the British Government accountable for its inaction on the climate crisis. Since then, she has been writing and sharing about the joys and challenges of living a green lifestyle. Eco friendly influencers gain the opportunity to work with well-established organizations while reaching a wider audience in the process. With more than three million followers, she is one of the most successful female influencers in Germany. Since 2018, she has also starred in the ZDF television series Frhling and won the Nickelodeon Kids Choice Awards for Germany, Austria, Switzerland in 2019 in the Favorite Social Star category. Lauren Singer - @trashisfortossers Sustainability: This is how influencers are inspiring Germany So tickt Deutschland Menu Languages Search Key topics: Germany at a glance Coronavirus news Newsroom Climate Video Links Working Studying Learning German Travel Attack on Ukraine Meeting people Inspiring imitation Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. While she still muses about traveling, she now covers restaurants, hotels, shops, major attractions, and more that promote a sustainable mission and leave the world a little greener. TOP INFLUENCERS. A proportion of this figure (10.8bn) comes directly through membership fees, job creation and . They provide people a platform to connect with others who share their passion for enacting change and share their stories. YouTube. According to a study by the audience measurement company AFG Videoforschung, they have now joined the ranks of athletes and singers in terms of being role models for young people. Influencers are using social media to inform and promote positive #sustainability messages. Calle de Gnova, 9 1st floor28004 Madrid, Spain+34 687 692 530, This project has received funding from the European Unions Horizon 2020 research and innovation programme under grant agreement N 643381-TBVAC2020. Allison K. is a watercolor artist, one of the top sustainability influencers, and a thrifter who is behind the Instagram account @nonlocal.joy where she shares her successes and struggles with transitioning to vegetarianism, minimalism, and low impact lifestyle. It is striking that the most successful YouTubers are known for topics that correspond to typical gender cliches: makeup and fashion for girls, video games for boys. Meera Jain is an educator, speaker, social media content creator, one of the best environmental influencers, and an avid eco-warrior behind the blog and an Instagram account named The Green Mum. They are interested in friends and family (27%), sports and fitness (25.4%) and, follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate, 2.2%) and 1.3 million on Tiktok (engagement rate. Sinnfluencer is a German term derived from the words 'sinn' - meaning 'purpose' and 'influencer'. Andrea Funk reports on fashion and beauty, travel and interior, DIY, hotels and cats. Although GreenTech influencers in the Government category make up only 5.2% of the total, the two most relevant personalities across Europe are part of this group. Get Started Now! Fernandostudied business as well as metallurgical engineering and a MSc in Sustainability and WEEE, to then dedicate himself to the renewable energy sector. Lisa and Lena are fashion and lifestyle influencers who like to play with gender roles and keep their content authentic and natural. Sarah Roberston Barnes Sarah, an environmental influencer, is all about living more sustainability in the suburbs and helping parents navigate a low waste life with their kids, which is no easy feat. Environmental influencers utilize their platforms to inform and motivate others about the value of protecting the environment. Perth-based Kiwi content producer Holly Noakes, one of the best environmental influencers, has always dreamt of owning acreage and living a sustainable lifestyle, but according to her, shes starting with what she has and learning as much as she can in between. She strongly believes that the earth is the one thing that we all have in common, and its in everyones best interests to protect it. 1 k.mbappe Kylian Mbapp Sports with a ball 99M Pamela Reif. This is where the important role of social media influencers comes into play. She joined YouTube in 2013 and started posting videos about reducing waste, practicing minimalism at home, creating plant-based vegan recipes, doing DIY projects, and a lot more. Corporate spending on. Mareen (@miss.everywhere) Conclusion. She also runs a blog, Simple(ish) Living, where she posts some recipes, DIY stuff, and reviews of low waste or ethical products. Erin Rhodes is a widely-known blogger, best-selling author, speaker, community activist, and sustainability influencer in Australia who is on a mission to engage with individuals, businesses, and government to redefine and lessen waste. VALERIA HINOJOSA @waterthruskin (173K), 9. Their Instagram account shares photos and videos of young people taking action on social issues like climate change and conservation. The Bielefeld-based influencer has 4.68 million followers on YouTube, 3.5 million on Instagram (engagement rate 6.88%) and 3.1 million on TikTok (engagement rate 9.4%). Generally speaking, many sustainability Instagram influencers For example, sustainability Instagram influencers with a smaller following (e.g., 5K) may make around $50 for a sponsored post while one with a larger following (e.g., 10K) may receive up to $500 for their efforts. Their second book collaboration was named Good + Simple and was released in 2014. Their second book collaboration was named Good + Simple and was released in 2014. Sustainability Instagram influencers may also post photos of themselves engaging in environmentally friendly activities such as recycling, composting food waste, and participating in beach clean-ups or tree planting events. One thing has always been true to Xis core: less stuff & more adventures. Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. Kendal began her sustainability journey just recently, after watching the documentary What the Health. Let's dive in! Kathryn runs a lifestyle website, Going Zero Waste, which she dedicates to helping others live healthier and more sustainable life. Today, they reach 18.9M people on Instagram, over 900K on Youtube, and 13.6M followers on TikTok. In the Global English debate on Environmental Sustainability we identified the top 5 Tech brands influencing this community. Reading My Tea . Madeleine Olivia is a British sustainable food and lifestyle influencer who is passionate about veganism, minimalism, self-discovery, and sustainability. Below, Kolsquare will show you the top 10 influencers in Germany, compiled using the Kolsquare database of German and international influencers. FB TW. This type of marketing with eco friendly influencers also allows them to target specific demographics and raise brand visibility in a natural, organic way. Its also important that followers of sustainability influencers Instagram are actively engaging with their posts so that your message will reach a wide audience. Heres the list of 100 Top Sustainability Influencers to watch out for this 2023. The associated Instagram channel already has over 35,000 followers. The so-called Energiewende (energy transformation or energy turnaround) is closely related to the EEG, and it intends to achieve a nuclear phase-out by 2022. Kate Hall, one of the best environmental influencers, is an eco-blogger, educator, TEDx speaker, and a sustainability influencer who lives by the beach in Aotearoa New Zealand with her husband and pet dogs. She is also the author of Simply Living Well: A Guide to Creating a Natural Low-Waste Home, which provides a wealth of information such as DIY projects, recipes, food preservation tips, gardening tips, and other home practices for simple and sustainable living. In June 2015, they started posting videos on Musical.ly, which as we all know became TikTok. Instagram. Robertis the current Managing Director at the German Renewable Energy Agency (Agentur fr Erneuerbare Energien). Shia Su is one of the top sustainability influencers based in Canada, who began her zero waste journey in 2014. Who would have thought that a rocket scientist and medical doctor at the same time can be a thrifty person as well? We need political change. He has over eight years of experience in the renewable energy sector, specialising in areas such as data analysis, corporate communications, and community . 4. Houston-based Eco-activist and writer Diandra Marizet Esparza, one of the best environmental influencers, used to work as a stylist for a leading fashion brand before she realized her true passion as a sustainability influencer and conscious curator. Shae Burns, one of the most famous environmental sustainability influencers in 2022, is a sustainable fashion and lifestyle blogger who is passionate about living a more conscious life. Many influencers try to make their followers feel that if they do what the influencer does, they will "be as successful and attractive," Stefan Meier, a German media scientist, told DW. Erin is the person behind one of Australias popular zero-waste blogs, The Rogue Ginger, where she has documented her plastic-free and zero waste journey since 2013. She became viral for collecting all of the waste she has created in a 16oz mason jar. ANNE-MARIE BONNEAU @zerowastechef (180K), 8. Even the German federal government spends money on influencer marketing in 2020, that amounted to224,000 euros ($265,796). Many factors come into place in the transition. Environmental and social justice advocate Celine Orsatti, also one of the most famous environmental sustainability influencers in 2022, is a French girl with Italian origins. Scott and Rachael are co-owners of the lifestyle blog, Planted in the Woods, where they share practical low waste tips, from recipes to natural cleaning, in hopes of inspiring others to live a more slow and sustainable lifestyle. With more than 3 decades of experience in the gender and environmental fields, Ulrikeis a researcher at GenderCC Women for Climate Justice, a network of organisations, experts and activists working for gender equality, womens rights and climate justice. Today, the two young women have 17.4 million followers on Instagram, with an engagement rate of 0.46%. Jazmine also launched her YouTube channel where she uploads slow fashion tips, product reviews, secondhand finds, among others. The GfK Sustainability Index, published for the first time today, continuously examines the attitudes of German consumers regarding sustainability in a representative survey. Authenticity is the key that drives consumers to follow suit and they expect it not only from the influencers but also from the brands. And experts say that influencers' paid recommendations often run counter to the most basic sustainability rule of all: we can't shop our way to a better world. In the middle of its energy transition, check out the influencers of the renewable energy landscape. Fully committed to sustainability and future-oriented is Kerstin, a member of the Senate at the German Fraunhofer Institute. Her motto is that fashion can exist responsibly, so we can enjoy the art and love behind the things we wear & use every day. Today, the two young women have 17.4 million followers on Instagram, with an engagement rate of 0.46%. But how can we achieve it in our everyday lives? Nasemann writes about sustainable fashion standards, natural cosmetics and the ecological footprint of different materials, provides shopping hints and arouses interest in ethical fashions with superb photographs. Ontario-based student and eco-blogger Kat, one of the best environmental influencers, has grown passionate about saving the planet, (imperfect) low-waste, living, ethical fashion, flexitarianism, conscious consumerism, mindfulness, and intersectional environmentalism. Besma Whayeb is a London-based ethical lifestyle blogger, and one of the best environmental influencers, documenting modern conscious choices. As an eco-influencer, Abi aims to educate, inspire and encourage people who want to embark on low waste or zero waste journey. The good news is that sustainability is no longer just an environmental issue. This is why she created Sustainable Daisy to be an accessible platform for every woman looking for a moresustainable,eco-friendlywardrobe, beauty routine, and lifestyle. Many industries or brands are now gearing towards the movement of sustainability. How much do sustainability Instagram influencers usually make? "If I, as a boy, watch 'Let's Play' (a series of videos in which someone plays a video game, editor's note), then that is seen as 'typically male' I can position myself as 'male' through it and find connection.". FRANCESCA WILLOW @ethicalunicorn (23.1K), 57. From influencers and podcasters to transport activists and bakeries - never before have so many different people taken part in the German Action Days on Sustainability as this year. From learning about recycling and water waste to embracing veganism and creating plant-based recipes, Lottie began documenting her low waste journey through her blog, Low Waste Lottie, where she also offers simple tips and tricks to live more sustainably. The same goes for when influencers and media fall for "greenwashing," a term coined in the 1980s to describe "the corporate practice of making diverting sustainability claims to cover a . Jobboard Influence, 2022 Kolsquare. Please review the details and accept the service to see this content. She creates sustainable looks that pull inspiration from the patterns, colors, and movements of natural surroundings, projecting a fresh fierceness equally at place at a fashion shoot or on the street. Therefore, you need to find influencers in that location. With a background in industrial engineering and a MSc in production engineering and solar, Hendrik counts with more than a decade of experience in energy and a latter focus on PV. Influencers Green women influencers share their knowledge, skills and experiences with their followers. CHRISTINE LAN @eco.friendly.actress (10.1K), 84. If you know another solar designer, developer or engineer whod enjoy reading this page, share it with them via email, LinkedIn or Twitter. She is the co-author of the book called Sacred Cow and the producer and director of the movie Sacred Cow. followers, aged between 25 and 34, are mainly female (81.8%), while the main topics are of course restaurants and food (77%) as well as sports and fitness (52%). Tim Silverwood is an environmental activist, plastic pollution spokesperson, one of the most famous environmental sustainability influencers in 2022, and an avid surfer who champions the cause of protecting the ocean and the environment from human impacts. Aditi Mayer is a Los Angeles-based sustainable fashion blogger, photojournalist, model, one of the top sustainability influencers, creative consultant, and frequent speaker whose works center around sustainable fashion that is viewed through the lens of inclusivity, intersectionality, and decolonization. The seriousness of the global trash problem, which she discovered during her travels to different countries, has led her to establish the Zero Waste Collective, a global online community that serves as an educational hub for the zero waste lifestyle movement. KARISHMA PORWAL @_makeearthgreatagain (4,818), 95. Numerous German bloggers, Youtubers and authors offer advice and inspiration in their contributions on issues like ethical fashion, zero waste and conscious consumption. When children and young people imitate certain influencers, however, they tend to do it in a playful way, Meier said. Kolsquares technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. Her followers, aged between 25 and 34, are mainly female (81.8%), while the main topics are of course restaurants and food (77%) as well as sports and fitness (52%). Just one year later, she won the best food blog in Germany award. Female followers are also the majority in this case (56.8%), albeit by a much smaller margin. Being a graduate of Psychology, Environmental Studies, and Marketing at the same time, Kamea Chayne, one of the top sustainability influencers, made it possible to come up with a holistic approach to sustainability and wellness. Erneuerbare Energien ) is passionate about veganism, minimalism, self-discovery, and 13.6M followers on Instagram, over on! Secondhand finds, among others Whayeb is a travel account that focuses on tourism! 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